CUSTO

CUSTO

Created in Barcelona with the intention of transferring the spirit of canvas to T-shirt design by designer Custo Dalmau and his brother David in 1980, Custo can boast of being a pioneer in its field and offering a unique and hitherto unseen product. At first in partnership and then on their own, the Dalmau brothers knocked on doors until, little by little, they managed to make a name for themselves in the fashion market.

In 1997, Custo landed in the USA as a guest firm at New York Fashion Week. It was an undeniable success and since then it has not missed an event, attending season after season to present its latest collection. “For us, the New York catwalk is a test bed. It makes no sense to come to this catwalk and bet on a commercial discourse, we want to say something new in each edition. The path is increasingly more sophisticated. It is an experimental exercise,” Dalmau said about his role in the great North American showcase.

For years, Custo Barcelona has been a leading brand in the global fashion market, with a presence in 50 countries, 80 stores and 1,700 points of sale. In this new phase, the brand is taking its path with a clear commercial vocation, initially focused on its online channel, but with the intention of expanding and recovering all the elements that marked its success in the past, such as its sales channels and its communication.